If you act like it’s something of which to be ashamed, people are going to treat it that way. We don’t have to go out of our way to alienate the public, but these kind of contortions are a game we can’t win.

“[T]here is much resistance among the general public to target shooting at human silhouettes…”

The ‘general public’ refers to those Americans doesn’t own firearms, own the hunting rifle grampappy gave them but don’t use it, or pure Fudds. All of whom vote for “reasonable” gun control because the true Antis bambozzle them with images of full auto AK-47s and then pass laws banning Mini-14s.

“[I]mages showing this will not be as well-received as alternative images.”

People equate bull’s eye targets with “harmless” games, such as darts or the archery game at the county fair. They see a human silhouette and (correctly) equate it with practicing shooting humans… which they don’t think of as a sport.

Don’t get me wrong, I’m all about the handguns and have never and probably will never go hunting. But we’re talking about a group that wants to sell the unwashed masses on sport shooting. A happy kid with a cricket and a bull’s eye “sells” better than a guy with a Glock and a silhouette.

When I try to introduce my wife to Japanese cooking, I start with yakisoba, terriyaki, and Ahi tuna. Sashimi, salmon roe, and the more exotic stuff can wait….